Privacy Policy

Still Water Pools (“Still Water Pools,” “we,” “us,” or “our”) builds custom residential and commercial swimming pools across Greater Houston and the College Station/Bryan area. This Privacy Policy explains what personal information we collect through our website at stillwaterpoolbuilders.com, by phone, and by text message; how we use and share it; and the choices you have.

By using our website or contacting us, you agree to the practices described in this policy. If you do not agree, please do not use the site or submit information to us.

1. Information We Collect

Information you give us

When you request an estimate, fill out a contact form, call us, or text us, we may collect:

• Your first and last name
• Email address
• Phone number, including mobile number
• Property or mailing address
• The type of inquiry you select and any project details you describe
• Photos, plans, drawings, or documents you choose to send us
• Records of your communications with us, including call notes and text message history

Information collected automatically

When you visit our website, we and our analytics providers automatically collect:

• IP address and general location (city/region level)
• Browser type, device type, and operating system
• Pages viewed, time on page, and referring website
• Cookie and similar identifiers used for analytics and advertising measurement

Information from third parties

We may receive information about you from advertising and analytics platforms (such as Google), from review platforms where you leave feedback, and from partners or referral sources who pass along a request for a quote.

2. How We Use Your Information

We use the information we collect to:

• Respond to your estimate requests, questions, and service inquiries
• Schedule consultations, site visits, and construction work
• Send you project updates, scheduling notices, and crew arrival notifications
• Prepare proposals, contracts, invoices, and warranty documentation
• Send marketing communications by email or mail about our services, seasonal offers, and company news, where you have consented to receive them
• Improve our website, measure advertising performance, and understand which services people are looking for
• Detect and prevent spam, fraud, and abuse of our forms
• Comply with legal, tax, licensing, and contractual obligations

3. Text Message (SMS) Communications

Still Water Pools sends account notifications from 832-263-1576 to customers who have provided their mobile number and agreed to receive them.

Types of messages we send

• Account and project notifications — replies to your estimate request, appointment confirmations and reminders, scheduling changes, crew arrival notices, project status updates, and billing or document notifications.

We do not send marketing or advertising content to this number.

Consent

You consent to receive account notifications from Still Water Pools when you provide your mobile number to us — for example, by submitting a form on our website, giving your number to a member of our team, texting us first, or texting START to 832-263-1576. Consent is not a condition of purchasing any product or service from us. Message frequency varies. Message and data rates may apply. Standard rates from your mobile carrier apply to every message sent and received. Full details are on our Account Notification Opt-In page.

How to stop receiving messages

You may opt out at any time by replying STOP to any message from us. We will send one confirmation message and then stop sending you notifications. You may also opt out by calling us at 713-701-9550 or emailing info@swptx.com, or by telling any member of our team.

For help, reply HELP to any message from us, or contact us at 713-701-9550 or info@swptx.com.

Carrier liability

Mobile carriers are not liable for delayed or undelivered messages.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies. These include cookies that are necessary for the site to function, cookies used for analytics (Google Analytics), and cookies used to measure the performance of our advertising (Google Ads conversion tracking). We also use Cloudflare Turnstile to protect our forms from automated abuse.

Most browsers let you refuse or delete cookies through their settings. Blocking cookies may affect how parts of our website work. We also honor recognized universal opt-out signals, including Global Privacy Control (GPC), where our systems receive them.

5. How We Share Information

We do not sell your personal information for money.

We share personal information only in these circumstances:

• Service providers. Companies that help us operate — website hosting, form and CRM software, email and text messaging platforms, scheduling tools, payment processing, and analytics. They may only use your information to perform services for us.
• Subcontractors and trade partners. When your project requires it, we share the details necessary for excavation, plumbing, electrical, decking, or landscaping crews to complete the work.
• Advertising and analytics partners. We share limited website usage data with Google for analytics and advertising measurement. Depending on how these tools are configured, some jurisdictions treat this activity as “targeted advertising” or a “sale” of personal data. See Section 8 for how to opt out.
• Legal and safety reasons. When required by law, subpoena, or regulation, or to protect our rights, property, or the safety of others.
• Business transfers. In connection with a merger, acquisition, financing, or sale of company assets.

As stated above, text messaging originator opt-in data and consent are excluded from all of the sharing described in this section and are never shared with third parties.

6. Data Retention

We keep personal information for as long as we need it to serve you, to maintain project and warranty records, and to meet our legal, tax, and contractual obligations. Records tied to a completed pool build are generally retained for the length of the applicable warranty and record-keeping period. When information is no longer needed, we delete it or render it unidentifiable.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we hold, including secure hosting, encrypted connections (HTTPS), access controls, and bot protection on our forms. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please do not send sensitive information such as government ID numbers or full financial account numbers through our website forms or by text message.

8. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

• Access — confirm whether we process your personal data and obtain a copy of it
• Correct — ask us to fix inaccurate personal data
• Delete — ask us to delete personal data we hold about you
• Portability — receive a copy of your data in a portable format
• Opt out — opt out of targeted advertising, the sale of personal data, and profiling used for decisions that produce legal or similarly significant effects

Texas residents

The Texas Data Privacy and Security Act gives Texas residents the rights listed above. To exercise them, contact us at info@swptx.com or 713-701-9550 with the subject line “Privacy Request.” We will respond within 45 days, and may extend that period once by an additional 45 days where reasonably necessary, in which case we will tell you why.

We may need to verify your identity before acting on a request. An authorized agent may submit a request on your behalf with proof of authorization.

Appeals. If we decline your request, we will explain why. You may appeal that decision by emailing info@swptx.com with the subject line “Privacy Appeal.” We will respond to your appeal in writing within 60 days. If your appeal is denied, you may submit a complaint to the Texas Attorney General at texasattorneygeneral.gov.

Opting out of advertising and analytics

You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, and adjust Google ad personalization at myadcenter.google.com. You may also enable Global Privacy Control in a supporting browser or extension.

9. Third-Party Websites

Our website links to other sites, including social media profiles, review platforms, and manufacturer websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read their privacy policies.

10. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us at info@swptx.com and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be highlighted on this page. Your continued use of our website after an update means you accept the revised policy.